The Outdoor Advertising Association of America (OAAA) is considering 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest Read More
The study found 94% of those who noticed a poster in the last month looked at the advertising message, and more than half were highly engaged with the ad. Read More
What will it take to get you jazzed about smartphones again?
The industry appears mostly stuck in neutral, as was evident at the Mobile World Congress trade show that took Read More
A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices.Read More
NEW YORK, NY — A new ad campaign for the 2016 Chevrolet Malibu is connecting with drivers who happen to be passing by digital billboard locations in a competitive Read More