A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices.

Looking ahead even further to 2018, Zenith predicts 60% of all advertising dollars on the web will come from mobile ads. By that time, mobile ad expenditure is expected to ready $134 billion, which is more than will be spent on any other form of advertising altogether.

As more ad dollars shift to the digital realm from television, brands are rushing to Facebook Inc, Snapchat and Google where they can market to viewers. This trend is driving a shift in ad dollars to mobile and stoking deals in the media, entertainment and communications businesses.

On the topic of mobile web usage being on the rise, Google recently released a study revealing almost 50% of people search only on smartphones. Also according to Google’s study, a growing number of people are using only smartphones to access the internet, and those who use mobile devices use them many times longer than people who use desktop computers.

Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months.

The split will see Google’s index broken into a rapidly updated mobile version, and a desktop version which will not be updated as frequently.

Having a separate index for mobile creates an opportunity for Googlebot to strictly crawl the responsive/mobile version of a web page and index it accordingly. This could lead to Google delivering better mobile-optimized content to people searching on smartphones. In addition, with expedited indexing, Google can get breaking news out to users faster than ever before.

Source: Search Engine Journal