November 2, 2015

OUTFRONT Media, one of the nation’s largest out-of-home media companies, now offers OUTFRONT PRIME, a new brand for its “super premium” outdoor assets comprised of the most highly-trafficked and iconic billboard locations across the United States.

OUTFRONT has a significant focus on top markets with “best-in-class” inventory within those markets. PRIME assets represent the absolute top of the asset pyramid available in spectacular locations.

Initial OUTFRONT Media’s PRIME advertisers include both existing clients and new brands in the luxury category

OUTFRONT PRIME enables advertisers to reach high-end consumers in priority markets like SoHo in New York, Sunset Boulevard in Los Angeles, Mag Mile in Chicago and Union Square in San Francisco. High-end consumers will have the opportunity to see PRIME advertisers everywhere they go out of their home – from shopping centers to major dining areas.

In addition, OUTFRONT PRIME will have a dedicated concierge team, while PRIME customers will also benefit from a customizable suite of creative solutions and opportunities for public relations and social media amplification. Initial PRIME advertisers include both existing clients and new brands in the luxury category such as Jimmy Choo, Calvin Klein, BMW, Grey Goose, Tiffany and David Yurman, among others.

OUTFRONT PRIME will be available in approximately 250 locations in top markets including Boston, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, and Washington, DC.

Source: OUTFRONT Media