Digital billboards and other out of home advertising mediums are everywhere: we see them alongside lonesome highways, on our community streets, and even in underground subway tunnels. However, what we do not see is the impact that these digital billboards have on our behavior. The truth of the matter is that advertisements on digital billboards … Read more
Like most individuals around the globe, Americans simply can’t get enough of the internet. Indeed, the internet has become so well integrated into our day-to-day activities that it has become nearly impossible to function at home, at school, and at work without it. With 290 million internet subscribers in 2016, and the average American household … Read more
(Please Note: Landmark does not build solar farms. We only buy existing solar leases that are currently generating rent for property owners, or provide land financing for solar developers) Solar energy in America is on the rise: according to the Solar Energy Industries Association (SEIA), in 2016, solar installations represented the largest source of new … Read more
The sun is the biggest source of energy in our solar system, and for thousands of years, human beings have exploited its energy to heat their homes, cook their meals, and produce hot water. In ancient times, when heating a home wasn’t as simple as turning on the central air, civilizations such as the Egyptians … Read more
Renewable energy is on the rise in the United States, and as of 2016, nearly 15% of all domestically produced electricity came from renewable sources, such as hydroelectric, solar, and wind. Of these sources of renewable energy, wind turbines have the potential to become the largest contributor in the quest of reducing carbon emissions from … Read more
Advertisements, regardless of their form, are engineered to accomplish one thing: capture the attention of an onlooker and inspire action. In the past, the advertising industry predominantly used mediums such as newspapers, billboards, television, and the radio to deliver their marketing messages. These “traditional” mediums have received a few face lifts over the years in … Read more
A month after AT&T was officially named the partner for FirstNet, the group’s CEO announced that all AT&T’s LTE bands will be available for public safety use by the end of this year. “One of the key benefits that this public-private partnership will make available to public safety is the availability of quality of service … Read more
Daktronics of Brookings, South Dakota, has released the DB-6400, the latest addition to their DB-6000 digital billboard series. This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee. “We understand that outdoor companies have a number … Read more
Clear Channel Outdoor Americas now sells digital billboard ad inventory using automated ad sales technology, the company said Wednesday. Clear Channel has enlisted ad tech firm Rubicon to power the effort, and says it plans to use the system to sell ad space on 1,000 of the digital billboard screens it owns across the U.S., … Read more
Comcast and Charter will join forces as they take on the four major carriers in an extremely competitive U.S. wireless market. The regionally distinct cable companies said they will partner as they leverage separate MVNO deals with Verizon, sharing technology and information on best practices regarding marketing, pricing, back-office infrastructure and other items. They’ll also … Read more
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LANDMARK DIVIDEND LLC
400 Continental Blvd. | Suite 500
El Segundo, CA 90245