Earlier this year, Reebok installed a speed camera and tracking technology in an outdoor ad in Stockholm that challenged passers-by to run past the display. If the person could beat a 10.5 mile per hour pace, she would be rewarded for her quickness with a new pair of ZPump 2.0 shoes.
To promote the Toyota RAV4 Hybrid model, Saatchi & Saatchi LA erected the largest climbing wall to have been built in New York City — a 6,000-pound wall right in Times Square — and had pro and novice climbers scale the 10-story tall billboard.
This Toronto billboard from Netflix brought the superhero battle to a bigger stage. Viewers were asked to tweet in support of one of the characters, and the one with the most mentions would then damage the other characters’ posters, which appeared as bullet holes, bruises, and cuts.
4) Women’s Aid and Ocean Outdoor
This billboard featuring the bruised and battered face of a woman appeared in London in 2014 for International Women’s Day. It used facial recognition technology, and the more people looked at the woman’s face, the faster the cuts and bruises healed.
5) Sodimac Homecenter
The Peru-based retailer built a billboard that also functions as a rest stop for sleepy drivers after learning that one in three accidents are caused by fatigue. The OOH ad located on a long stretch of highway was made of mini carports that were decorated like bedrooms, and it provided travelers with free Wi-Fi and sleep masks.
Fed up with the conditions of Panama City’s roads, a local advertising agency placed devices in potholes across the city that would tweet messages to the Department of Public Works whenever someone drove over it. The campaign led to the minister of Public Works addressing the issue on a local TV station.
For the launch of the famous brand’s “Have a Break” campaign in Colombia, the brand installed billboards that would vibrate when people leaned against them, providing passers-by with a quick, stress-reducing massage.