For some of our clients, the decision to sell their billboard lease agreement was an easy decision to make because they needed cash. Whether it was to cover a medical expense, tax bill, college tuition or debt reduction, Landmark Dividend purchased their billboard lease, closed the transaction quickly, and put a lump sum cash payment into their hands to cover their important financial need.
But what if you own a billboard lease and don’t need cash right now? Why would you sell your lease under those circumstances? For starters, it’s about obtaining maximum control of the lease value. Billboard lease rates are driven by billboard advertising costs, and so your lease’s value will always be out of your control – unless you sell it.
For the majority of our billboard clients, selling their billboard lease agreement was never about needing money right now, but rather the need to generate the best possible growth over the long term. The real value of a billboard lease agreement lies in its potential growth as a cash investment.
To fully appreciate this concept, consider your billboard lease agreement for what it really is: a financial asset. Like stocks, bonds, mutual funds, real estate, retirement accounts, bank CDs or any other financial asset that you may own, a billboard lease represents a portion of your personal wealth. And like any financial asset, it carries risk.
Although rent reduction or decommissioning of your billboard lease agreement is possible, the risk is statistically low. The far greater risk is opportunity cost. That means losing out on the opportunity to earn better growth from a financial asset. Applied to your billboard lease agreement, it means that investing the cash proceeds from the sale of your lease – whether in real estate, securities or a business – can often provide significantly stronger growth over the next 10, 20 or 30 years, compared to the cumulative monthly rent in that same time period.
Landmark Dividend is the largest and most experienced ground lease acquisition company in the nation, and the only company in our industry that is the general partner of a publicly traded company, Landmark Infrastructure (NASDAQ: LMRK). We have helped thousands of billboard landlords achieve greater financial security, and we are known in the industry for our straightforward, streamlined closing process.
If your billboard site qualifies, we are interested in purchasing your billboard lease agreement for a substantial cash payment. There is never a cost or obligation to speak with us about the liquid value of your billboard lease. We freely share our vast knowledge about the billboard industry, local rents and market trends with our clients.
Please call us today at 1-800-843-2024 for more information, or click here to submit your information online so we can contact you. Even if we don’t complete a transaction, our discussion will leave you better informed about your billboard lease agreement, particularly its market value.
Landmark Dividend owns the General Partner of its publicly-traded subsidiary, Landmark Infrastructure Partners LP. Landmark Infrastructure Partners was formed to acquire, own and manage a portfolio of real property interests leased to companies in the wireless communication, outdoor advertising and renewable power generation industries. Landmark Infrastructure Partners is traded on the NASDAQ under the symbol LMRK; more information can be found at www.landmarkmlp.